Terms of Service

The agreement governing use of the ASQR guest intelligence platform.

Version 2026-07-04 | Last Updated: July 4, 2026

1. Agreement to Terms

These Terms of Service ("Terms") are a binding agreement between ASQR, LLC, a Delaware limited liability company ("ASQR," "we," "us," or "our"), and the organization on whose behalf they are accepted ("you," "your," or "Customer").

These Terms take effect for you on the date you accept them, whether by clicking to accept, creating an organization, or using the ASQR guest intelligence platform and related services (collectively, the "Service").

By accepting these Terms, the individual accepting represents that he or she is at least 18 years old and has the authority to bind the Customer organization. If you do not have that authority, or if you do not agree to these Terms, you may not accept them or use the Service.

The Service is offered for business use by organizations such as venues, festivals, promoters, conferences, and sports teams. It is not offered for personal, family, or household use.

Individuals who interact with your ASQR-powered communication channels ("Guests") are not parties to these Terms. Your responsibilities relating to Guests are described in Sections 4, 5, and 11.

These Terms, together with our Privacy Policy and any ordering document or addendum we agree to with you, form the entire agreement between you and ASQR regarding the Service.

2. Description of Service

ASQR provides a guest intelligence platform designed for live events. The Service includes:

  • AI-assisted guest communication through an embeddable chat widget and email channels
  • Escalation of conversations to your team members for human handling
  • Knowledge base management that powers AI-generated responses
  • Multi-brand and multi-event organization management
  • Conversation analytics and insights for your organization

We may offer additional communication channels (such as SMS) and other features as they are released. Features of the Service may evolve over time as described in Section 13.

3. Accounts and Organizations

Account Creation

To use the Service, you must create an account and an organization. You agree to:

  • Provide accurate, current, and complete information
  • Maintain the security of your login credentials
  • Notify us promptly at support@asqr.ai of any unauthorized use
  • Accept responsibility for all activities under your account

Organizations and Team Members

Organization administrators may invite team members and assign role-based permissions. You are responsible for the acts and omissions of every user you invite to your organization, including their compliance with these Terms. Access permissions you configure within your organization are your responsibility.

Account Suspension

We may suspend or terminate accounts as described in Section 17.

4. Acceptable Use

You agree to use the Service only for lawful purposes and in accordance with these Terms.

Prohibited Activities

You agree NOT to:

  • Use the Service for any illegal purpose or in violation of applicable laws
  • Transmit harmful, threatening, abusive, harassing, or defamatory content
  • Attempt to gain unauthorized access to the Service or other customers' accounts or data
  • Interfere with or disrupt the Service or the servers and networks connected to it
  • Use automated systems to access the Service without our permission
  • Reverse engineer, decompile, or attempt to extract source code from the Service
  • Resell or redistribute the Service without our written authorization
  • Use the Service in violation of applicable export control or sanctions laws

Content Standards

  • You are responsible for all content you upload or transmit through the Service
  • Content must not violate any applicable laws or third-party rights
  • Content must not contain malware, spam, or other harmful code
  • We reserve the right to remove content that violates these standards, though we have no obligation to monitor content

Guest Communication Consents

You represent and warrant that you have obtained, and will maintain, all consents and legal bases required to communicate with Guests through the channels you enable in the Service. You will comply with all laws applicable to your communications, including the Telephone Consumer Protection Act and carrier messaging guidelines for any SMS features you enable, the CAN-SPAM Act and similar laws for email, and any equivalent laws in the jurisdictions where your Guests are located. You will honor Guest opt-out and unsubscribe requests.

AI Transparency

You may not configure or use the Service in a way that misrepresents automated AI responses as coming from a human, and you may not disable or obscure AI disclosures presented by the Service.

Usage Limits

The Service is subject to reasonable usage limits. We may impose or adjust limits on features such as AI responses, API calls, or message volume to protect the integrity and performance of the Service for all customers. We will apply any limits reasonably and, where practical, with notice.

5. Guest Communications and Emergency Use

You control the knowledge base content, configuration, and channels that determine what the Service communicates to your Guests. You are responsible for the communications sent to Guests through your organization's channels, including AI-generated responses produced from your knowledge base and settings, and for providing Guests with any notices or disclosures required by law.

The Service is not designed or intended for emergency communications or life-safety use. You agree that you will maintain emergency communication and response procedures that operate independently of the Service, and that you will not rely on the Service to deliver evacuation instructions, medical guidance, or other emergency information. You are responsible for directing Guests to venue personnel or local emergency services for any emergency.

6. Your Content and Data

Ownership

You retain ownership of all content, data, and information you or your Guests submit to the Service through your organization ("Your Content"), including:

  • Event information and knowledge base content
  • Guest communications and conversation data from your channels
  • Account and organizational information

License to ASQR

You grant ASQR a worldwide, non-exclusive, royalty-free license to host, store, process, transmit, and display Your Content solely to:

  • Provide, operate, secure, and support the Service
  • Generate analytics and insights for your organization
  • Comply with applicable law and enforce these Terms

De-Identified and Aggregated Data

ASQR may create de-identified, aggregated data derived from use of the Service that does not identify you, your organization, or any Guest. ASQR owns this de-identified, aggregated data and may use it during and after the term of these Terms to operate, improve, and promote the Service, including developing industry insights and benchmarks. Nothing in this section permits us to disclose Your Content or any personal data in identifiable form.

No AI Training on Your Content

We do not use Your Content to train or fine-tune AI models, whether for your benefit or for other customers. AI responses are generated at the time of each conversation using retrieval from your organization's own knowledge base and configuration. Your Content is never made available to other customers.

Data Security and Privacy

We maintain administrative, technical, and organizational safeguards designed to protect Your Content. Our Privacy Policy describes in detail how we collect, use, retain, and protect data processed through the Service.

7. AI Features

How AI Responses Are Generated

AI responses are generated using your organization's knowledge base and event information, retrieved at the time of each conversation. Your data and knowledge bases are logically isolated to your organization, and no cross-tenant data access occurs. Each brand or event within your organization can maintain its own knowledge base.

We use third-party AI infrastructure providers to generate responses. These providers are bound by agreements that prohibit them from using your data to train their models. Our current subprocessors are listed in our Privacy Policy.

AI Accuracy and Limitations

  • AI-generated responses may contain errors, omissions, or inaccuracies and should be monitored
  • You are responsible for the accuracy and completeness of the knowledge base content that powers your AI responses, for your escalation configuration, and for supervising AI output sent to your Guests
  • We recommend maintaining human oversight and escalation procedures for sensitive topics
  • ASQR does not warrant the accuracy of AI-generated responses or any particular Guest satisfaction outcome

8. Third-Party Services

The Service may integrate with third-party services (email providers, payment processors, and similar). Your use of these integrations is subject to:

  • The third party's own terms of service and privacy policies
  • Any additional agreements you enter into with the third party
  • The data sharing permissions you grant during integration setup

We are not responsible for the availability, functionality, or data practices of third-party services.

9. Fees and Payment

Subscription Fees

  • Subscription fees are billed in advance on a monthly or annual basis, per your selected plan
  • Subscriptions renew automatically for successive terms of the same length unless you cancel before the renewal date, using the cancellation methods in Section 17
  • All fees are non-refundable except as required by applicable law
  • We may change prices with at least 30 days' advance notice; price changes take effect at your next renewal
  • If your account is past due, we may suspend the Service after notice, and you are responsible for our reasonable costs of collecting overdue amounts

Usage-Based Charges

Some features may incur additional charges based on usage (for example, SMS messages or API calls). These will be disclosed before you enable such features.

Taxes

You are responsible for all applicable taxes on fees paid to ASQR, other than taxes on our income.

10. Free Trials and Pilots

We may offer free trials, pilots, or proof-of-concept access to the Service. Unless we agree otherwise in writing:

  • Trial and pilot access is provided "as is," without warranties or support commitments
  • Either party may end a trial or pilot at any time, and we may modify or discontinue trial features without notice
  • Trials and pilots convert to paid subscriptions only by mutual agreement
  • Our total liability arising from free access to the Service is limited as described in Section 15

11. Privacy and Data Protection

Our Commitments

  • We never sell or rent your personal information, and we never share it with third parties for their marketing purposes
  • We maintain administrative, technical, and organizational safeguards designed to protect personal data processed through the Service
  • Our subprocessors are bound by data protection agreements
  • The Service is designed to support your compliance with applicable privacy laws

Your Responsibilities

  • Ensure you have a lawful basis to process any personal data you submit to or collect through the Service
  • Comply with the privacy laws applicable to you and your Guests
  • Provide required privacy notices to your customers and Guests
  • Only upload data you have the right to process

Roles and Data Subject Requests

For personal data of your Guests, you act as the data controller (or equivalent role under applicable law) and ASQR processes that data on your behalf to provide the Service. We will provide reasonable assistance in responding to data subject requests (such as access and deletion requests) relating to data processed through the Service.

Retention and Deletion

Data retention and deletion practices, including what happens to Your Content after termination, are described in our Privacy Policy.

12. Intellectual Property

ASQR IP

The Service, including its software, design, trademarks, and proprietary features, is owned by ASQR and protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable right to access and use the Service during the term of these Terms, in accordance with these Terms. You may not use our intellectual property except as expressly permitted.

Feedback

If you provide feedback, suggestions, or ideas about the Service, you grant ASQR a perpetual, irrevocable, royalty-free right to use them without restriction, compensation, or attribution.

Copyright Complaints

We respond to valid copyright takedown notices under the Digital Millennium Copyright Act. If you believe content on our Service infringes your copyright, contact us at support@asqr.ai with the information required by the DMCA.

13. Service Availability and Changes

Availability

While we strive for high availability, we do not guarantee uninterrupted access to the Service. Downtime may occur due to:

  • Scheduled maintenance (with advance notice when practical)
  • Emergency maintenance or security updates
  • Events beyond our reasonable control

Service Changes

We may modify, update, or discontinue features of the Service. We will provide reasonable advance notice of changes that materially reduce the core functionality of the Service.

Beta Features

We may offer features identified as beta, preview, or early access. Beta features are provided "as is," may change or be withdrawn at any time, and are excluded from any commitments in these Terms that would otherwise apply to them.

No Reliance on Future Features

Your purchase of the Service is based on the functionality available at the time of purchase, not on the expected delivery of any future feature or on any oral or written statements we make about future plans.

14. Disclaimer of Warranties

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE. ASQR SPECIFICALLY DISCLAIMS ALL IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT AI-GENERATED RESPONSES WILL BE ACCURATE OR COMPLETE. NO INFORMATION OR ADVICE, WHETHER ORAL OR WRITTEN, OBTAINED FROM ASQR OR THROUGH THE SERVICE, CREATES ANY WARRANTY NOT EXPRESSLY STATED IN THESE TERMS.

15. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

  • ASQR SHALL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST DATA, OR BUSINESS INTERRUPTION, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES
  • ASQR'S TOTAL LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID TO ASQR IN THE TWELVE MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100)
  • THESE LIMITATIONS APPLY REGARDLESS OF THE THEORY OF LIABILITY AND EVEN IF A REMEDY FAILS OF ITS ESSENTIAL PURPOSE
  • SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS OF LIABILITY, SO SOME OF THESE LIMITATIONS MAY NOT APPLY TO YOU

Nothing in this section limits your payment obligations under Section 9 or your indemnification obligations under Section 16.

To the extent permitted by law, any claim arising out of or relating to these Terms or the Service must be brought within one year after the claim arises.

16. Indemnification

You agree to defend, indemnify, and hold harmless ASQR and its members, officers, employees, and agents from and against any third-party claims, and related damages, liabilities, costs, and reasonable attorneys' fees, arising from:

  • Your Content or its use through the Service
  • Communications sent to Guests through your organization's channels, including claims that you lacked required consents for SMS, email, or other messaging
  • Your use of the Service in violation of these Terms or applicable law
  • Your violation of any third-party rights

We will provide you with prompt notice of any claim subject to this section and reasonable cooperation, at your expense, in its defense. You may not settle any claim in a manner that imposes obligations or admissions on ASQR without our prior written consent. We may participate in the defense with counsel of our choosing at our own expense.

17. Term, Termination, and Suspension

Term

These Terms begin when you accept them and continue until terminated as described below.

Termination by You

You may cancel your subscription or terminate your account at any time through the Service or by contacting support@asqr.ai. Upon termination:

  • You remain responsible for any fees incurred before termination
  • Prepaid fees are non-refundable except as required by applicable law
  • Your access to the Service will cease at the end of the applicable billing period unless you request earlier deactivation

Termination by ASQR

We may terminate or suspend your account for:

  • Violation of these Terms
  • Non-payment of fees, after notice
  • Fraudulent, harmful, or illegal activity
  • Extended inactivity, with notice

Suspension for Risk

We may suspend access to the Service immediately, without prior notice, if we reasonably believe your use poses a security risk to the Service or others, may harm other customers, or may expose ASQR to legal liability. We will restore access promptly once the issue is resolved.

Effect of Termination

Upon termination, your right to use the Service ceases. Handling of Your Content after termination, including retention and deletion, is described in our Privacy Policy. Sections that by their nature should survive termination do survive, including Sections 6 (license for de-identified data), 9 (unpaid fees), 12, 14, 15, 16, 18, and 19.

18. Governing Law and Dispute Resolution

Governing Law

These Terms are governed by the laws of the State of Tennessee and applicable United States federal law, without regard to conflict of law principles.

Informal Resolution

Before filing any formal proceeding, you agree to contact us at support@asqr.ai and work with us in good faith for at least 30 days to resolve the dispute informally.

Binding Arbitration

If informal resolution fails, any dispute arising out of or relating to these Terms or the Service will be resolved by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, before a single arbitrator, seated in Knoxville, Tennessee, conducted in English. Judgment on the arbitration award may be entered in any court of competent jurisdiction. The parties will keep the arbitration, including its existence and outcome, confidential to the extent permitted by law.

Class Action Waiver

All disputes must be brought in the parties' individual capacities. You and ASQR each waive the right to participate in any class, consolidated, or representative action. If this waiver is found unenforceable as to a particular claim, that claim shall proceed in court, and the remainder shall proceed in arbitration.

Exceptions

Nothing in this section prevents either party from seeking injunctive or other equitable relief in a court of competent jurisdiction to protect its intellectual property or the security of the Service, or from pursuing an individual claim in small claims court. For any court proceeding permitted by these Terms, the parties consent to the exclusive jurisdiction of the state and federal courts located in Knox County, Tennessee.

19. General Provisions

Severability

If any provision of these Terms is found invalid or unenforceable, the remaining provisions continue in full force.

Assignment

You may not assign these Terms without our prior written consent. ASQR may assign these Terms in connection with a merger, acquisition, or sale of assets.

Entire Agreement

These Terms, together with our Privacy Policy and any ordering document or addendum we agree to with you, constitute the entire agreement between you and ASQR regarding the Service and supersede all prior discussions. If there is a conflict between these Terms and an ordering document or addendum signed by both parties, the ordering document or addendum controls.

No Waiver

Our failure to enforce any provision of these Terms is not a waiver of our right to enforce it later.

Relationship

The parties are independent contractors. These Terms do not create a partnership, joint venture, agency, or employment relationship.

Force Majeure

Neither party is liable for delay or failure to perform (other than payment obligations) caused by circumstances beyond its reasonable control, including natural disasters, acts of government, labor disputes, utility or internet failures, and third-party service outages, provided the affected party uses reasonable efforts to mitigate the impact.

Notices

We may provide notices to you by email to the addresses associated with your account administrators, or through the Service. You may provide notices to us at support@asqr.ai. Notices are deemed given on the business day after they are sent.

Updates to These Terms

We may update these Terms from time to time. For material changes, we will provide at least 30 days' advance notice by email to account administrators and by posting the updated Terms with a new "Last Updated" date. Changes take effect on the date stated in the notice. Your continued use of the Service after that date constitutes acceptance of the updated Terms. If you do not agree to updated Terms, you must stop using the Service and may cancel under Section 17 before the changes take effect.

20. Contact Information

For questions about these Terms, contact us:

Email: support@asqr.ai

Privacy Questions: privacy@asqr.ai

ASQR, LLC

Knoxville, Tennessee, USA