# ASQR.ai > ASQR is the AI-powered guest intelligence platform built for live events. ASQR turns every guest interaction into intelligence. It is purpose-built for venues, festivals, conferences, promoters, and sports teams — anywhere live experiences happen. ## What ASQR Does - Unified omnichannel inbox: email, SMS, live chat, and web forms in one workspace - AI chatbots trained per event with event-specific FAQs, policies, and tone of voice - Real-time guest sentiment analysis and intent categorization - Multi-brand, multi-event architecture that mirrors how live events organizations actually work - Closed-loop AI learning: the system watches how humans resolve questions the AI can't answer, then suggests knowledge base updates - Seamless escalation to vendors and partners with zero extra seat licenses - Set up in minutes, not months — no consultants or implementation projects ## Who It's For - Festival and concert promoters - Venue operators - Conference and event organizers - Sports teams and stadiums - Destination event companies - Any organization producing live experiences at scale ## Key Differentiators 1. **Purpose-built for live events** — not a horizontal helpdesk adapted for events 2. **Event-scoped everything** — conversations, insights, and reports tied to specific events 3. **AI confidence-based escalation** — configurable handoff from AI to human based on confidence thresholds 4. **Guest intelligence, not just support** — surfaces operational issues, sentiment shifts, and trends automatically 5. **Multi-tenant architecture** — separate brands, separate events, shared intelligence across the org 6. **Zero seat fees for escalation** — vendors and partners get portals with full context at no extra cost ## Pricing - Trial: Free for 14 days (2 agents, 1 AI bot, 100 conversations/mo) - Studio: $800/mo (3-11 agents, 5 AI bots, 5,000 conversations/mo) - Promoter: $2,200/mo (12-19 agents, 15 AI bots, 25,000 conversations/mo) - Enterprise: $4,500/mo (20+ agents, 999 AI bots, 75,000 conversations/mo) ## Key Pages - Homepage: https://asqr.ai - Features: https://asqr.ai/features - Pricing: https://asqr.ai/pricing - About: https://asqr.ai/about - Early Access: https://asqr.ai/early-access - Contact: https://asqr.ai/contact ## Team - Carey Archer, Founder & CEO — 20+ years in live events operations - Robby Black, Co-Founder & CTO — nearly two decades building event technology