# ASQR.ai — Full Product Information

> ASQR is the AI-powered guest intelligence platform built for live events. It turns every guest interaction into actionable intelligence.

## Overview

ASQR was founded by Carey Archer and Robby Black after 20+ years working in live events operations. They built ASQR because the industry's support infrastructure is broken — horizontal helpdesk platforms don't understand the unique structure of live events (brands, events, seasonal surges, guest experiences), and promoters who delegate customer service to ticketing companies lose control entirely.

ASQR is not another horizontal helpdesk adapted for events. It is purpose-built for how live events organizations actually operate.

## Core Platform Features

### Omnichannel Inbox
- Email, SMS, live chat, and web forms unified in a single organized workspace
- Full guest history across every channel, scoped to the right event
- Event-scoped everything: every conversation, insight, and report is tied to the specific event it belongs to

### Multi-Brand Architecture
- Parent brands with child events
- Separate channels, AI training, templates, and SLA settings per brand
- Shared intelligence across the entire organization
- No per-event fees — add unlimited events and brands

### AI-Powered Support
- Per-event AI training: separate bots for each brand and event with their own FAQs, policies, and tone of voice
- Configurable handoff: AI-only, AI + human handoff, or AI + form fallback
- AI confidence-based escalation: control exactly when and how humans get involved
- Instant knowledge updates: push event changes to your AI in real time (gate time changed? parking lot closed? updated in seconds)
- AI conversation summaries: every conversation gets an AI-generated summary of what was asked, resolved, and still open

### Guest Intelligence & Analytics
- AI intent analysis: automatically categorize what guests are asking about (parking, refunds, accessibility, lineups)
- Real-time trend detection: spot operational issues and guest sentiment shifts as they emerge
- Multi-dimensional reporting: slice data by brand, event, agent, channel, or time period
- Automatic CSAT tracking: satisfaction scores with AI-powered analysis of dissatisfaction drivers
- Closed-loop improvement: when the AI can't answer a question, it watches how humans resolve it and surfaces the resolution as a suggested knowledge base update

### Escalation & Collaboration
- Seamless escalation to vendors, partners, and ops leads with zero seat licenses
- External users get portals with full conversation context
- Every external resolution feeds back into the system, teaching the AI
- No lost context in handoffs — full conversation history travels with every escalation

### Setup & Administration
- Minutes to launch: connect channels, upload content, go live the same day
- Drag-and-drop form builder with conditional logic and custom layouts
- Flexible agent assignment: per event or across the board
- No consultants, no lengthy onboarding, no implementation projects

## Pricing Details

### Trial — Free
- Duration: 14 days
- 2 agents included (no add-ons)
- 1 AI event bot
- 100 AI conversations/month
- 1 brand, 2 events
- Unlimited escalation users
- Omnichannel support, live chat, knowledge base
- Reporting & analytics
- No credit card required

### Studio — $800/month
- 3 agents included (up to 11 max, $150/mo per additional agent)
- 5 AI event bots ($100/mo per additional bot)
- 5,000 AI conversations/month (add packs of 10,000 for $100)
- Unlimited brands & events
- Unlimited escalation users
- Save $960/year with annual billing

### Promoter — $2,200/month (Most Popular)
- 12 agents included (up to 19 max, $150/mo per additional agent)
- 15 AI event bots ($100/mo per additional bot)
- 25,000 AI conversations/month (add packs of 10,000 for $100)
- Unlimited brands & events
- Unlimited escalation users
- Priority support
- Save $2,640/year with annual billing

### Enterprise — $4,500/month
- 20 agents included (unlimited add-ons at $200/mo each)
- 999 AI event bots ($100/mo per additional bot)
- 75,000 AI conversations/month (add packs of 10,000 for $100)
- Unlimited brands & events
- Unlimited escalation users
- Priority support
- Dedicated success manager
- SLA guarantee
- Custom integrations included
- Save $5,400/year with annual billing

All plans include:
- Unlimited escalation users (no extra seat fees)
- No per-event fees
- Annual billing available for paid plans

## Team

### Carey Archer — Founder & CEO
20+ years building and operating live events businesses — from major music festivals to high-stakes destination events — across strategy, finance, guest services, ticketing, and systems. Co-founded Dataflow Enterprises, one of the early innovators in festival and event logistics software. Built technology and operations for Bonnaroo Music Festival and Goldenvoice. Led operations and transactions involving CID Entertainment, PrimeSport, Endeavor, and Live Nation. Built ASQR because the industry's support infrastructure is broken and no one who's actually run these operations has fixed it yet.

### Robby Black — Co-Founder & CTO
Nearly two decades at the intersection of live events and technology. Created the Dataflow Event Logistics Solution, one of the earliest platforms built specifically for festival and event operations, which later merged with Vendini. As Chief Product Officer at Vendini, spent five years designing ticketing and festival solutions for one of the industry's largest international event technology platforms. Co-founded ASQR because after almost 20 years of building software for this industry, he knows exactly where the gaps are — and how to close them.

## Mission

To free the people who bring live audiences together from the repetitive, reactive work that consumes them, and give them the space to focus on what this industry is really about: human connection and extraordinary experiences for the people who show up.

## Values

1. **Guest-First** — Every feature starts with a question: does this make the guest experience better?
2. **Purpose-Built** — We don't adapt horizontal tools. We build specifically for how the live events industry operates.
3. **Human + AI** — AI handles the volume. Humans handle what matters. Augmentation, not replacement.

## Glossary

- **Guest Intelligence Platform**: A software system that transforms guest interactions (support tickets, chat messages, emails) into actionable insights about guest behavior, sentiment, and operational issues — going beyond traditional helpdesk functionality.
- **AI Confidence-Based Escalation**: A system where AI handles guest inquiries autonomously when it has high confidence in the answer, and escalates to human agents when confidence drops below a configurable threshold.
- **Event-Scoped Customer Support**: A support architecture where every conversation, insight, report, and AI training is tied to a specific event, ensuring context is never mixed across events.
- **Multi-Tenant Helpdesk**: A support platform architecture that allows a single organization to manage multiple brands, each with their own events, channels, AI training, and settings, while sharing intelligence across the organization.
- **Closed-Loop AI Learning**: A system where AI monitors how human agents resolve questions it couldn't answer, then suggests knowledge base updates based on those resolutions — creating a continuous improvement cycle.

## Key Pages

- Homepage: https://asqr.ai
- Features: https://asqr.ai/features
- Pricing: https://asqr.ai/pricing
- About: https://asqr.ai/about
- Early Access (Founding Partner Program): https://asqr.ai/early-access
- Contact / Book a Demo: https://asqr.ai/contact